Dove - Evolution Commercial (higher quality)



Uploaded by: zephoria
Video Description:
Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits:
Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto


Tags for this video: beauty commercial cool fashion gender girls image makeup model selfesteem

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Comments for this video on YouTube
charming College ... ( 2 weeks ago by precioussquirter54)
charming College cutie - reporting for duty
_FASTSEXFINDER -DOT- COM_
Oh My F**King God. ( 2 weeks ago by stylingirl0204)
Oh My F**King God.
omg ( 2 weeks ago by boobanie)
omg
it's not just ... ( 2 weeks ago by staardust77)
it's not just america! it's the world.
no, its something ... ( 2 weeks ago by shadowace32)
no, its something that need to be addressed.
The great point ... ( 2 weeks ago by germanshepro)
The great point about this commercial is they let the consumer dictate where the brand is going. Clearly it has alterior motives, but it is addressing a point that no one addresses.
T-A-P-P-E-D-....U ... ( 1 week ago by stacker85)
T-A-P-P-E-D-....U JUST BEEN TAPPED ON THE SHOULDER CUZ YOU HAVE BEN CONSIDERD AS ONE OF THE COOLEST PEOPLE ON MY FRIENDS LIST!!! .... ONCE YOU HAVE BEEN TAPPED U HAVE TO TAP 15 OF THE COOLEST PEOPLE ON UR FRIENDS LIST. IF YOU GET TAPPED AGAIN YOU WILL KNOW YOU ARE REALLY COOL IF U BREAK THE CHAIN UR FACE WILL BREAK OUT WITH PIMPLES ...lol... FOR 10 MONTHS...SO TAP 15 OTHA COOL PEOPLE ON UR FRIENDS LIST TO LET THEM KNOW THEY R COOL .
whoa..that neckline ... ( 1 week ago by yysydney2000)
whoa..that neckline :O
im bet 85% of those ... ( 1 week ago by Apink420)
im bet 85% of those "pretty girls" wear tons of makeup, dye their hair, get plastic surgery, and wear wigs. Just be happy with your natural looks
Wow, she was hott ... ( 1 week ago by Mudkip30)
Wow, she was hott at the end!
This is the reason ... ( 1 week ago by ccmayo)
This is the reason why us girls and even YOUNGER girls (12 years old!) are pressured to be something that they're not. It really pisses me off when I hear the word "hot" because that sounds so cheap. Beautiful is more like it. Society is giving us the wrong message and it always has been. Shallow is the new ugly.
Wow this is well ... ( 1 week ago by Liibstaaa)
Wow this is well inspiring
I love how the ... ( 1 week ago by ReloadPsi)
I love how the Photoshop section is about one sixteenth of the movie. Shows how powerful it is really.
And that billboard ... ( 5 days ago by werleniaz)
And that billboard says "For your natural beauty" or something like that.
It is a bit ironic, isnt it?
Eh, I find shallow ... ( 5 days ago by Athmel)
Eh, I find shallow people more interesting, what you see is what you get, as oppossed to 'deep' people who pretend to be intellectuals.
I find your words interesting, however I hesitate to believe you don't ever refer to people you find attractive to be 'hawt'.
Mudkip, this is an ... ( 5 days ago by Athmel)
Mudkip, this is an intellectual video. You were SUPPOSED to say she way she was beautiful at the start or MORE beautiful if you're feeling muy PC.
Get with the group think plz. Personal opinion has no place here. thx, bye.
LOL! WTF are you on ... ( 5 days ago by Mudkip30)
LOL! WTF are you on? She looks way better at the end...
I was being ... ( 5 days ago by Athmel)
I was being sarcastic, personally I prefer the one at the beginning.
Also, excuse the gibberish in that comment.
Good message! ( 5 days ago by ubergeek9)
Good message!
She looks like a ... ( 4 days ago by thehappybunnypirate)
She looks like a bug-eyed freak at the end. I'm an art student and I spend 20 or more hours a week look at real art models and I promise you humans do not actually look like that. This is Dove's point exactly. You're so used to seeing this crap that you can't even tell what real human anatomy is any more.
Hmm... She kinda ... ( 4 days ago by Mudkip30)
Hmm... She kinda does look weird at the end! So buying Dove products will make you look good.
meh....Dove ... ( 4 days ago by thehappybunnypirate)
meh....Dove promotion attempts have little to do with the bigger picture. Sure they're trying to promote themselves as a "self-esteem sensitive" company, but they were not the first to call people out on photo manipulation and the certainly won't be the last. Check out the Photoshop Disasters blog, you'd be surprised how many photoshop trainwrecks are being published by reputable and well-established sources.
it's sad this is ... ( 3 days ago by PianosInMySoul)
it's sad this is how we expect beauty to be, isnt it? what happened to, a smile, and a personality?
Beauty is a lie... ( 1 day ago by Farksisten)
Beauty is a lie...




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